Pitch Identity

Know your game.
Own metrics for how you play.

We help football clubs turn game identity into measurable metrics, using sources you already collect. Built on your stack. Owned by the club.

Data-first

Your existing stack

Club-owned

Metrics you keep

Staff-ready

Built to hand over

Identity-first

A clear starting point

How it starts

A clear path in three steps.

  1. 01

    Start measuring your identity

    Start with how your club measures identity today, and where the measurement layer gets stuck.

  2. 02

    Post-audit fit note

    A concise note on where Pitch Identity could fit your club.

  3. 03

    Foundation

    Build of your own metric layer on your existing data.

What we do

On your data

A metric layer on tools you already run

We map your event and tracking sources, design a small set of high-level metrics for how you play, and correlate them to winning in your league and to club goals. SciSports, Wyscout, tracking, we work inside the stack you already have.

After Foundation

Guide & grow

Most clubs lack a clear layer for measuring how they win and how they want to play. We put that layer in place, high-level metrics aligned with your game model, and leave it with the club.

  1. 01

    Align

    Metrics shaped around your game model and club goals.

  2. 02

    Measure

    See what actually drives winning in your league.

  3. 03

    Own

    The layer stays at the club, yours to keep using.

Club check

A short read on where Pitch Identity could fit.

Four questions. No scores, no uploads, a light snapshot of what Pitch Identity could look like for your club.

Question 1 of 4
Do you already use event and/or tracking data?
About

The measurement layer clubs are missing.

Most clubs already have data. What they often miss is a clear layer for measuring how they win and how they want to perform. Pitch Identity builds that layer on your game model, club-owned.

Ready to own how you measure the game?

If you represent a football club exploring identity metrics, email us. We’ll start by measuring your identity.

hello@pitch-identity.com